Summary
Overview
Work History
Education
Skills
References
Training
Timeline
Generic
ALLIYAH AUSTIN

ALLIYAH AUSTIN

Nassau,NP

Summary

Excellent Professional with five-plus years experience in brand management, digital platform management, budget management, and marketing operations. My experience comprise of performing marketing strategies like social media promotions, data Analysis & reporting, face-to-face promotions, and events planning. I also, oversee brands growth and sustainability. I am a hard working, well rounded, goal oriented team player with a passion and love for enhancing and bolstering brands competitive edge. These are just some of the attributes I possess that make me a great candidate for the job.

Overview

10
10
years of professional experience

Work History

Marketing Coordinator

BAF Financial & Insurance
11.2022 - Current
  • Developed and implemented targeted marketing campaigns to enhance brand awareness and engagement.
  • Coordinated cross-functional teams to execute product launches and promotional events effectively.
  • Analyzed market trends and consumer behavior to inform strategic marketing initiatives.
  • Managed social media accounts, optimizing content for increased reach and interaction.
  • Coordinated cross-functional teams to execute successful marketing campaigns aligning with business objectives.

Digital Marketing Specialist

ABL Marketing Group
07.2022 - 11.2022
  • Developed and executed targeted digital marketing campaigns to enhance brand visibility across multiple platforms.
  • Analyzed user engagement data to refine strategies, improve audience targeting, and increase conversion rates.
  • Managed local businesses social media accounts, creating engaging content that strengthened community interaction and customer loyalty.

Marketing & Brand Manager

Variety Disposable Products Ltd.
11.2020 - 07.2022
  • Execute and control all media and communications for the company.
  • Promote company branding through promotional strategies (example: Loyalty Program).
  • Create graphic content, such as flyers and video advertisements.
  • Manage the Marketing Budget.
  • Oversee company website.
  • Skilled in all digital platforms (Facebook, Instagram, LinkedIn, Email Marketing etc.)

Brand Representative

Commonwealth Brewery Ltd.
05.2016 - 01.2020
  • Forecasted marketing campaigns to suit each brand's image
  • Executed activations pertaining to each brand (events, retail and social media promotions)
  • Managed the marketing budgets for each brand
  • Liaised with suppliers/partners for each of the brands
  • Monitored sales forecast with the sales department monthly
  • Assisted in writing press releases

Public Relations & Communications

The Counsellors
11.2015 - 04.2016
  • Interviewed clients, covered high profile events and wrote press releases
  • Constructed full scale multimedia marketing proposals for clients (radio, television and print ads)

Media Journalism Intern

The Counsellors
09.2015 - 10.2015
  • Assisted in producing Bahamas @ Sunrise
  • Assisted with writing ads, editing autobiographies and submitted ideas for future segments
  • Prepared various marketing proposals

Education

Digital Media & Design Program -

Synergy Bahamas
Nassau, NP
07.2025

Bachelor of Arts - Media Journalism

University of The Bahamas
Nassau, NP
05.2016

Skills

  • Microsoft Excel
  • Microsoft Office Suite
  • Press Release & Script Writing Skills
  • Debating & Speech Skills
  • Good Organizational Skills
  • Analytical Communication Skills
  • Canva

References

Laverne Curtis (376-3964) - BAF Financials 

Christian Sherman (456-0097) - BAF financials 

Khashan Culmer (698-1871) - Poitier Group 


Training

  • First Line Management
  • Leadership Training Program

Timeline

Marketing Coordinator

BAF Financial & Insurance
11.2022 - Current

Digital Marketing Specialist

ABL Marketing Group
07.2022 - 11.2022

Marketing & Brand Manager

Variety Disposable Products Ltd.
11.2020 - 07.2022

Brand Representative

Commonwealth Brewery Ltd.
05.2016 - 01.2020

Public Relations & Communications

The Counsellors
11.2015 - 04.2016

Media Journalism Intern

The Counsellors
09.2015 - 10.2015

Digital Media & Design Program -

Synergy Bahamas

Bachelor of Arts - Media Journalism

University of The Bahamas

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ALLIYAH AUSTIN