ALLIYAH AUSTIN
Nassau,NP
Summary
Excellent Professional with five-plus years experience in brand management, digital platform management, budget management, and marketing operations. My experience comprise of performing marketing strategies like social media promotions, data Analysis & reporting, face-to-face promotions, and events planning. I also, oversee brands growth and sustainability. I am a hard working, well rounded, goal oriented team player with a passion and love for enhancing and bolstering brands competitive edge. These are just some of the attributes I possess that make me a great candidate for the job.
Overview
10
10
years of professional experience
Work History
Marketing Coordinator
BAF Financial & Insurance
11.2022 - Current
- Developed and implemented targeted marketing campaigns to enhance brand awareness and engagement.
- Coordinated cross-functional teams to execute product launches and promotional events effectively.
- Analyzed market trends and consumer behavior to inform strategic marketing initiatives.
- Managed social media accounts, optimizing content for increased reach and interaction.
- Coordinated cross-functional teams to execute successful marketing campaigns aligning with business objectives.
Digital Marketing Specialist
ABL Marketing Group
07.2022 - 11.2022
- Developed and executed targeted digital marketing campaigns to enhance brand visibility across multiple platforms.
- Analyzed user engagement data to refine strategies, improve audience targeting, and increase conversion rates.
- Managed local businesses social media accounts, creating engaging content that strengthened community interaction and customer loyalty.
Marketing & Brand Manager
Variety Disposable Products Ltd.
11.2020 - 07.2022
- Execute and control all media and communications for the company.
- Promote company branding through promotional strategies (example: Loyalty Program).
- Create graphic content, such as flyers and video advertisements.
- Manage the Marketing Budget.
- Oversee company website.
- Skilled in all digital platforms (Facebook, Instagram, LinkedIn, Email Marketing etc.)
Brand Representative
Commonwealth Brewery Ltd.
05.2016 - 01.2020
- Forecasted marketing campaigns to suit each brand's image
- Executed activations pertaining to each brand (events, retail and social media promotions)
- Managed the marketing budgets for each brand
- Liaised with suppliers/partners for each of the brands
- Monitored sales forecast with the sales department monthly
- Assisted in writing press releases
Public Relations & Communications
The Counsellors
11.2015 - 04.2016
- Interviewed clients, covered high profile events and wrote press releases
- Constructed full scale multimedia marketing proposals for clients (radio, television and print ads)
Media Journalism Intern
The Counsellors
09.2015 - 10.2015
- Assisted in producing Bahamas @ Sunrise
- Assisted with writing ads, editing autobiographies and submitted ideas for future segments
- Prepared various marketing proposals
Education
Digital Media & Design Program -
Synergy Bahamas
Nassau, NP07.2025
Bachelor of Arts - Media Journalism
University of The Bahamas
Nassau, NP05.2016
Skills
- Microsoft Excel
- Microsoft Office Suite
- Press Release & Script Writing Skills
- Debating & Speech Skills
- Good Organizational Skills
- Analytical Communication Skills
- Canva
References
Laverne Curtis (376-3964) - BAF Financials
Christian Sherman (456-0097) - BAF financials
Khashan Culmer (698-1871) - Poitier Group
Training
- First Line Management
- Leadership Training Program
Timeline
Marketing Coordinator
BAF Financial & Insurance
11.2022 - Current
Digital Marketing Specialist
ABL Marketing Group
07.2022 - 11.2022
Marketing & Brand Manager
Variety Disposable Products Ltd.
11.2020 - 07.2022
Brand Representative
Commonwealth Brewery Ltd.
05.2016 - 01.2020
Public Relations & Communications
The Counsellors
11.2015 - 04.2016
Media Journalism Intern
The Counsellors
09.2015 - 10.2015
Digital Media & Design Program -
Synergy Bahamas
Bachelor of Arts - Media Journalism
University of The Bahamas
Similar Profiles
Darian SmithDarian Smith
IT Technician II at BAF Financial & InsuranceIT Technician II at BAF Financial & Insurance
Sontae R. MillerSontae R. Miller
Customer Service Representative at BAF Financial & InsuranceCustomer Service Representative at BAF Financial & Insurance
Trevon SweetingTrevon Sweeting
Intern at BAF Financial & Insurance (Bahamas) Ltd.Intern at BAF Financial & Insurance (Bahamas) Ltd.
Livia BrownLivia Brown
Intern at Doctors HospitalIntern at Doctors Hospital
Annamaria DiamantisAnnamaria Diamantis
Restaurant Owner/Operator at Oku Sushi BarRestaurant Owner/Operator at Oku Sushi Bar