Ashley Evans
Nassau
Summary
Goal-oriented leader with distinguished experience in Sales and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing and motivating employee talent.
Overview
20
20
years of professional experience
Work History
Director of Sales
Marriott Vacations Worldwide
Nassau
07.2016 - 04.2022
- Acting property lead with responsibilities for Sales, Marketing, Administration, IT, Accounts & Payroll
Hired, supervised and coached 13 sales employees (9 sales executives and 5 closers) on sales strategies to optimize performance. - Directed sales support staff in administrative tasks to help business flow and ensure production was priority.
- Evaluated costs against quarterly and annual budgets to achieve profit targets.
- Documented processes and drafted SOPs to comply with company policies and ensure they were in accordance to Bahamian labor practices and culture.
- Achieved dramatic sales increase by skillfully managing existing business relationships and proactive need-based sales approaches.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Maintained up-to-date knowledge of Vacation Ownership industry and trained team on MVW's competitive advantages
- Sold over $8M of Vacation Ownership product, exceeding sales goals by 13%.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Held one-on-one meetings with sales team leaders and associates to identify selling hurdles and offered insight into best remedy.
- Held Daily morning huddles to motivate and inspire teams
- Surpassed sales targets at 107% consistently
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Conducted cross training for Resort operations to allow associates more engagement with service expectations of our shared customer
- Forecasted sales and tracked team and individual performances regularly. (monthly, quarterly and yearly).
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Sales Manager
Melia Nassau Beach
Nassau
03.2014 - 06.2016
- Managed $2 million portfolio on small social groups (weddings/family reunions/birthdays).
- 110% of quota within year one as a Sales Manager.
- Elevated from social groups to Corporate Incentive Groups within 12 months
- Assisted in negotiation of contracts with Fortune 500 companies, including Aflac & Pfizer.
- Generated monthly and annual sales reports.
- Established and cultivated solid business relationships with new or existing customers
- Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM
- Researched competitors' activities and products to uncover new trends
Sales Manager
Harborside Resort @ Atlantis Dev. Ltd
Paradise Island
12.2001 - 02.2014
- Led team to achieve $10 million sales portfolio
- Managed 10 sales executives and 4 sales closers
- Developed sales strategies and trained both Sales Exec.'s & Closers
- Hired and trained new team members to accommodate high turnover industry
- Generated monthly and annual sales reports.
- Trained in negotiations and dominant buying motives
- Double TO with sales closers to Maximized opportunities
- Fostered strong working relationships with all Resort departments.
Education
MBA - Marketing
2022
Coursework in Business & Marketing.
High School Diploma - undefined
2001
Top 10% of class Most Distinguished Achiever Award 2000-2001
Skills
- Direct sales
- Compelling leadership skills
- Cross-cultural client base
- Relationship-building
- Staff motivation and training
- Brand management
- Sales presentations
- Review of contracts
- Coaching and mentoring
- Sales processes
- Solution selling
Timeline
Director of Sales - Marriott Vacations Worldwide
07.2016 - 04.2022
Sales Manager - Melia Nassau Beach
03.2014 - 06.2016
Sales Manager - Harborside Resort @ Atlantis Dev. Ltd
12.2001 - 02.2014
University of Liverpool - MBA, Marketing
Queen' College High School - High School Diploma,
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