Chinaraé Pratt Horton

• Lead sales operations for Rosewood Residences at Baha Mar, resulting in over $80M in sales through strategic market positioning and client relationship management.
• Manage a team of 3 real estate and 2 administrative support professionals, providing leadership and coaching to drive high performance and client satisfaction.
• Develop and execute high-impact sales strategies, including promotional events and VIP client engagements.
• Forge partnerships with luxury brokers and agents, attorney's and high-net-worth clients to build a strong referral network, generating 50% of new business.
• Collaborate with marketing teams to enhance brand visibility through targeted campaigns.
• Optimize operations management processes to ensure adherence to luxury standards, enhancing overall client experience and retention.
• Conduct regular detailed sales forecasts and performance reports to the developer.
• Manage PSA (Purchase Sales Agreement) processes between attorneys, escrow agents and developer.
• Regularly update Rosewood Baha Mar operations team on estimated closing dates for under contract units to ensure timely completed punchlists for handover.
• Manage and distribute leads to agents through Salesforce and Spark lead generation platforms.

• Ensured marketing materials were in line with brand guidelines.
• Planned and implemented digital marketing campaigns.
• Managed content of company websites.
• Managed online and print marketing materials.
• Managed the production of brand videos and photos.

• Created engaging promotional materials and targeted advertising strategies.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Negotiated partnerships with key influencers and media outlets, maximizing brand exposure and reach.
• Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
• Reviewed all sales materials, collateral, brochures and website content to ensure compliance with legal requirements and brand standards.
• Managed external team of photographers, graphic artists, digital, social and PR agencies.

• Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
• Managed public relations efforts, securing positive media coverage for hotel initiatives and events.
• Executed marketing plans to consistently achieve targets.
• Coordinated effective placements of media announcements and print ads for maximum effectiveness and exposure.
• Reviewed and approved imagery and text to keep communications in line with brand ideals.
• Revamped online and print materials in collaboration with graphic designers, photographers and printers.

• Managed the operations of 4 retail stores with a team of 12+ employees.
• Defined, implemented, and revised operational policies and guidelines.
• Negotiated with vendors, suppliers and other stakeholders to acquire mutually beneficial contracts and agreement.
• Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
• Monitored budget and utilized operational resources.
• Analyzed customer feedback and identified areas for improvement to drive business success.
• Drove revenue growth through the identification of new market opportunities and the expansion of existing products/services offerings.
• Delivered exceptional customer experiences by implementing strategies focused on meeting evolving needs and expectations.
• Mentored and coached team members to foster productive and engaging work environment.
• Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.

• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Directed creative process for traditional and online ads.
• Developed and executed annual advertising budgets and media plans with international vendors.
• Planned advertising and promotional campaigns for over 10 luxury retail brands.
• Collected performance data on each promotion to better plan future events.
• Collaborated with sales teams to align advertising efforts with overall business objectives.
• Negotiated contracts with media outlets, securing optimal placements at competitive rates.
• Coordinated with creative teams to develop eye-catching visuals and compelling copy for print, digital, and social media platforms.
• Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.
• Conferred with department heads to discuss contracts, advertising media selection and products to be advertised.