Danielle Hanna
Marketing Assistant
Nassau
Summary
Dynamic and results-driven marketing professional with extensive experience in developing and executing high-impact marketing and public relations campaigns. Currently pursuing a degree in Marketing at the University of the Bahamas and leveraging expertise as a private marketing firm owner and social media influencer. Adept at crafting compelling narratives, driving audience engagement, and implementing strategic initiatives to elevate brand presence. Committed to bringing innovative solutions and a strategic vision to contribute to the success and growth of a forward-thinking organization.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Owner & Lead Marketing Strategist
Spark Media Bahamas
10.2023 - Current
- Identified and secured new business opportunities, forming strategic partnerships to expand the company’s client base and service offerings.
- Designed and executed integrated marketing campaigns across digital, social media, and traditional media platforms to meet client and company objectives.
- Developed and maintained strong client relationships, delivering customized marketing solutions and ensuring high client satisfaction.
- Oversaw the creation of engaging content for marketing materials, social media, blogs, and other platforms, ensuring alignment with brand messaging.
- Analyzed marketing performance metrics and campaign results to evaluate effectiveness and inform strategic decisions.
- Led public relations efforts, including media outreach, press releases, and promotional events, to build and sustain a positive company image
- Stayed current with industry trends and emerging technologies, integrating new strategies and tools to keep the company competitive.
- Utilized photography and videography skills to produce high-quality visual content that supported marketing initiatives and client projects.
Reservation Agent/Junior Auditor
Stuart Cove
01.2023 - 01.2024
- Made reservations for customers based on their various requirements and budgetary allowances
- Checked the availability of accommodation or transportation on the customers desired travel dates
- Carried out financial, operational, and compliance audit duties including evaluating internal controls, applying professional audit techniques, preparing audit work papers, developing solutions, and documenting findings
- Up-sold, when appropriate, by informing customers of additional services or special packages, such as tour tickets, travel insurance, or upgraded seats/accommodation
- Assisted customers with modifying or canceling their reservation.
Legal Assistant/Front Desk Assistant
Anmar Bahamas
Nassau, New Providence District
04.2019 - 04.2020
- Maintained strict confidentiality, protecting sensitive client information as required by legal ethics and regulations.
- Improved communication between attorneys and clients by scheduling meetings, providing status updates, and relaying critical information promptly.
- Managed high-volume workload while maintaining strict attention to detail on every task such as drafting pleadings or summarizing depositions accurately.
- Enhanced office productivity by implementing efficient document management systems for easy retrieval and storage.
- Responded to client inquiries, providing accurate legal advice and offering assistance.
- Handled office scheduling and made notes for deadlines, motions, and other important dates.
Sales associate/Cashier
Alex and Ani
07.2019 - 08.2018
- Effectively promoted all Brand initiatives, built client database and gift cards, and achieved all personal goals
- Contributed to maintaining visual presentation standards, ensuring the store was replenished
- Assisted the management team in protecting all company assets and controlling internal and external losses
- Communicated client feedback, business trends, and recommendations to the store management team
- Ensured timely follow-through and completion of tasks, directly contributing to the achievement of store, company, and personal goals.
Education
Bachelor of Arts - Marketing
University of The Bahamas - University Drive
Nassau 09.2023 - 06.2026
High School Diploma -
Kingsway Academy
Bernard Road 08.2018 - 08.2018
Skills
Strategic Marketing Planning
Social Media Management
Content Creation and Development
Public Relations and Media Relations
Data Analysis and Metrics Evaluation
SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
Brand Development and Management
Canva Design
Adobe Photoshop Proficiency
Videography and Photography
Campaign Management
Accomplishments
- Secured 8 new high-profile clients, expanding the company's market reach and significantly boosting the client portfolio.
- Reduced marketing expenses by 20% through optimized budget management and resource allocation while maintaining campaign effectiveness.
- Maintained a client satisfaction rate of 95% by delivering customized marketing solutions and consistently exceeding client expectations.
- Implemented a customer loyalty program that improved retention rates by 20% and increased repeat purchase frequency.
Timeline
Owner & Lead Marketing Strategist
Spark Media Bahamas
10.2023 - Current
Bachelor of Arts - Marketing
University of The Bahamas - University Drive
09.2023 - 06.2026
Reservation Agent/Junior Auditor
Stuart Cove
01.2023 - 01.2024
Sales associate/Cashier
Alex and Ani
07.2019 - 08.2018
Legal Assistant/Front Desk Assistant
Anmar Bahamas
04.2019 - 04.2020
High School Diploma -
Kingsway Academy
08.2018 - 08.2018
Similar Profiles
Condoleezza KnowlesCondoleezza Knowles
Personal Assistant at South Bahamas Conference Media TeamPersonal Assistant at South Bahamas Conference Media Team
Eunice JiangEunice Jiang
Regional Account Manager at Publics Media – Spark FoundryRegional Account Manager at Publics Media – Spark Foundry
Margaret Kirabo NamaleMargaret Kirabo Namale
Business Executive at Nation Media Group Uganda (NMG) (Monitor Publications Limited, NTV, SPARK TV, KFM, Dembe FM, The East African, Ennyanda & Nation Courier Uganda )Business Executive at Nation Media Group Uganda (NMG) (Monitor Publications Limited, NTV, SPARK TV, KFM, Dembe FM, The East African, Ennyanda & Nation Courier Uganda )