Giulia Capra

Project manager Pheal Cosmetics - Brescia, BS
05/2019 - Current
Founder and Project Manager of Pheal Cosmetics, I have personally followed the processes of birth and growth of the company. Helped by an external designer I have designed the logo, internal and external packaging, everything based on the principles of the company: the finest ingredients, the eco-friendly philosophy and the high quality of the Made in Italy; with a team of Doctors I have personally tested and developed the formulations of the various cosmetics, starting from the ingredients and finishing with the fragrance and the development of the desired texture. I also personally managed the relationships with all the suppliers, the
warehouse and the shipper as well as the shooting for the company website and the advertising campaigns. With the help of the designer I developed graphics, pages and contents of the website, providing for the revision and correction of all the website texts as well as the choice of images to insert. After learning the main notions regarding the WooCommerce platforms and the main Social Networks, I proceeded to carry out the appropriate market survey to identifying the customer's geographical origin and the medium personal target [buyer personas]. Later, I also took over as Social Media Manager of the main Social Networks [Facebook, Instagram, Linkedin, Pinterest] by personally managing the corporate editorial plan, writing blog articles fot the official website and taking care of the general management of the Social Media [graphic, copy].
I also collaborated with an external marketing agency in order to improve the relationship with customers.

■Development of editorial plans, drafting and layout of articles, drafting of
daily stories and posts.
■Supervision of brochures, advertisements and gadgets verifying their relevance to the target and corporate identity.
■Habitual use of the most common IT tools such as
WooCommerce, Facebook, Instagram, Linkedin, Pinterest

Founder and manager of BnB In Centro, a bed-and-breakfast located in a historic central residence from the 1600s in Iseo, in the central square, Piazza Garibaldi. The BnB included three junior rooms and one suite and a total capacity of nine beds. I personally provided for the opening, maintenance and general management of the structure, taking care of the reservations and the various needs of the customers as well as providing for the preparation of the breakfast, the procurement of the best local ingredients and also the fiscal management. When I decided to close the BnB to change my working environment, the ranking of the structure on Booking.com was 9.7/10.

• Management of duties and shifts of employed or seasonal staff, including salaries and contracts.
• Organization of cleaning and sanitation of the rooms, change of linen and general cleaning of the common areas.
• Day-to-day management of all back office operations, paperwork, forms and expense administration.
• Constant control of systems and premises, scheduling ordinary and extraordinary repairs.
• Receptionist on shift, welcoming guests within the structure, booking rooms and providing reception services.
• Preparation and mise en place of the breakfast buffet.
• Management of social channels and planning of digital marketing campaigns.
• Assistance to customers in solving any problems and in creating personalized tourist itineraries.
• Collaboration with institutions in the tourism and cultural sector and companies that provide services in the area.
• Calculation and collection of the tourist tax.
• Carrying out the change of linen and sheets in the room.
• Cleaning and disinfection of rooms, toilets and preparation for new check-ins.
• Management of cancellations of reservations and refund of deposits according to the cancellation terms of the B&B.
• Checking equipment and amenities in guest rooms.
• Preparation of the space reserved for breakfast with hot and cold drinks and snacks of various kinds.
• Collection of customer reservations registered through websites and direct telephone calls.
• Receptionist activities, management of reservations and reception of guests within the structure.
• Organization of cleaning of trolley rooms, sanitization of surfaces and possible sanitization.
• Daily preparation of the breakfast buffet.
• Constant monitoring of the structure, systems and equipment, evaluating the need for ordinary maintenance and renovations.
• Management of contacts and collaboration with institutions in the tourism and cultural sector and companies that provide services.
• Promotion of the structure on social channels and planning of specific tourism marketing campaigns.
• Management of promotional activities of the structure and inclusion in sector circuits and databases.
• Assistance to customers in the planning of tourist itineraries, guided tours of the area, resolution of any problems.
• Communication with guests in English by telephone, sms and e-mail to confirm the expected arrival time and check-in procedures.
• Management of check-in and check-out operations.
• Preparation of the area reserved for meals and preparation of crockery, food and various drinks for breakfast.
• Control of personal data and registration of reservations made via telephone and websites.
• Supervision and monitoring of the team in achieving company objectives, identification of critical issues and corrective actions.
• Carrying out activities paying attention to details and ensuring precision in execution.

• Welcoming customers inside the store by offering products, discounts and offers.
• Loading and unloading of goods from warehouse.
• Maintaining order and general cleanliness of the store.
• Assistance to customers during the phases of product selection.
• Replenishment of shelves, displays and showcases and reorganization of sales areas.
• Proactive proposal to customers of alternative and complementary products and services to what has already been purchased.

• Secretarial activities and general services to support company departments.
• Support in the management of the general ledger for the areas of competence.
• Paper and digital archiving of invoices, orders, certifications and other company documents.
• Use of tools such as scanners, photocopiers and management systems.
• Management of office documentation and correct filing both in paper and digital format.
• Support in the processing of office supplies orders, signaling materials that are out of stock.
• Preparation of letters and documents and management of bureaucratic procedures related to the area of
  
  competence.
• Care of relations with other offices or departments belonging to the same corporate context.
• Receipt and sorting of emails, phone calls and paper mail addressing them to the correct recipient.
• Support to secretarial activities and general services.
• Database management in order to make important organizational documents accessible and easily available.
• Telephone assistance to customers, providing information and any clarifications.
• Management of front and back office activities.
• Receiving and sorting out telephone calls, emails and mail.
• Use of IT and communication tools such as PCs, faxes, scanners, photocopiers and management systems.
• Entering data into business software.
• Paper and digital archiving of company documents.