JAYNELL D. NEWTON
Nassau,Bahamas
Summary
Highly motivated and adaptable professional with a demonstrated history of leveraging my analytical skills and expertise in Marketing and Sales strategy to deliver impactful results and solve business challenges seeking a position as a Data Analyst.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Manager
Unique Vacations Limited
04.2019 - 06.2022
- Developed and executed a comprehensive social media content strategy and managed the day-to-day activities and marketing campaigns for Sandals Resorts’ main Trade (B2B) accounts
- Managed the social media and digital communications for the Executive.VP of Sales and Marketing resulting in a 60% increase in overall engagement and impressions
- Spearheaded the creative direction of all video and photo shoots for B2B campaigns
- Monitored brand reputation through active social listening and collaborated with the PR team to develop proactive and reactive responses to negative feedback
- Collaborated with the internal creative design team to create compelling marketing content for campaigns, online events, and other digital marketing initiatives
- Defined social KPIs and provided regular reports to executive stakeholders showcasing performance/growth and strategic recommendations based on social conversations
- Served as a Brand Online Liaison for Travel Partners assisting with resolving concerns, answering queries, and providing technical support
- Executed ongoing training sessions for Travel Partners enabling them to leverage digital marketing strategies for increased brand awareness and sales and familiarize them with new brand technologies and updates.
Luxury Vacation Specialist: Web Reservations
Unique Vacations Limited
09.2018 - 04.2019
- Awarded Top Performing Agent on the team for Two Consecutive Months for achieving outstanding sales conversions and maintaining quality assurance standards
- Managed consumer online bookings: handling revisions, calculating pricing and accepting payment, and processing cancellations or negotiating to retain bookings
- Developed effective upselling techniques to promote additional products or services aligned with client needs, increasing revenue per booking.
- Resolved customer complaints or issues promptly while maintaining a professional demeanor, leading to increased customer retention rates.
VIP Concierge
Grand Hyatt Baha Mar
04.2017 - 12.2017
- Facilitated guest check-in and check-out processes to reduce wait times and increase guest convenience. check-ins and provided.
- Provided comprehensive hotel orientations, personalized recommendations and made reservations for dining, recreation, shopping, and transportation.
- Organized exclusive events for VIP clientele, overseeing all aspects from planning to execution.
- Ensured prompt fulfillment of guests’ needs and requests through attentive monitoring.
- Collaborated closely with other support team members to deliver seamless assistance across departments when needed.
Education
Bachelor of Science - Management (Tourism)
University of The West Indies
Nassau, Bahamas2017
Associate of Arts: Law and Criminal Justice -
University of The Bahamas
Nassau, Bahamas2014
Skills
- Critical Thinking and Problem-Solving
- Strong Written and Verbal Communication
- SQL, Python, Microsoft Excel, Tableau
- Data Visualizations and Story Telling
- Data Cleaning and Preparation
- Market Research
- Reporting and Presentations
- Business Intelligence
- Social Media Marketing
- Customer Relationship Management
- Project Management
- Google Analytics
- Content Development
- Trend Monitoring
- Sentiment Analysis
Certification
- Data Analytics Certification: University of The Bahamas and Smarter Bahamas
- Agile Project Management Fundamentals: Project Management Institute
- Google Analytics Individual Certification: Google
- Social Media Marketing: HubSpot Academy
- Inbound Sales Certification: HubSpot Academy
- Fundamentals of Digital Marketing: Google Digital Garage
Timeline
Social Media Manager
Unique Vacations Limited
04.2019 - 06.2022
Luxury Vacation Specialist: Web Reservations
Unique Vacations Limited
09.2018 - 04.2019
VIP Concierge
Grand Hyatt Baha Mar
04.2017 - 12.2017
Bachelor of Science - Management (Tourism)
University of The West Indies
Associate of Arts: Law and Criminal Justice -
University of The Bahamas
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