Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
Konstantina Patrikiou

Konstantina Patrikiou

Basel

Summary

Strategic leader with 20+ years of global, regional and local experience across Pharma, Vaccines, and Diagnostics.
Expert in oncology, diabetes, and cardiovascular diseases, with a proven track record in developing and executing strategies, driving cross-functional collaboration, and achieving results in complex healthcare settings. Adept at anticipating trends, seizing opportunities for growth and uniting teams around a shared vision to deliver impactful outcomes for patients and stakeholders.

Overview

24
24
years of professional experience

Work History

Global Marketing Leader, Global Product Strategy

Hoffmann-La Roche
08.2018 - Current
  • Led commercialization of four innovative therapies across multiple indications, in oncology and cardiovascular, collectively spanning the entire product lifecycle. Delivered on prioritized lifecycle team outcomes by aligning global stakeholders, affiliates and external partners, within a matrix environment
  • Led strategic planning and preparations for three Phase III readouts, collaborating across commercial, medical, access, regulatory, and affiliate teams to ensure launch readiness and market access. Partnered closely with the lifecycle team, regulatory and clinical development, to shape filing and launch strategies (3bn)
  • Developed and executed data driven disease area and brand strategies, setting the vision, competitively positioning the brands, driving implementation of the go to market model and monitoring performance to maximize value and ensure launch excellence (2 global launches, multiple indications, >1bn)
  • Led network exchange with key affiliates, cross functional global teams and external partners, to inform development and commercialisation, and prepare for phaseIII PIVGO (5bn)
  • Led the clinical and strategic evaluation of a new pivotal trial, contributing to long-term portfolio success and disease area strategy
  • Spearheaded integrated customer experiences for oncology congresses, driving digital strategy and elevating scientific exchange and Roche presence. All KPIs exceeded vs last year performance
  • Delivered impactful presentations to senior audiences, translating data and analytics into clear actionable insights and strategies

Regional Business Leader

Roche Diagnostics
06.2013 - 07.2018
  • Led portfolio launches and impactful growth strategies for blood glucose monitoring and CGM portfolio, and digital solutions, preparing for future business models (1.4bn)
  • Identified value drivers and developed portfolio lifecycle strategies tailored to diverse markets, optimizing SC costs and monitoring KPIs to maximise profitability (0.8bn savings)
  • Led strategic initiatives, identifying and pitching in-licensing opportunities to grow portfolio leadership and innovation
  • Partnered with affiliates, regional leadership and global functions to drive business planning and resolve challenges

Head of Marketing and Services

Roche Diagnostics
02.2012 - 05.2013
  • Led transformative initiatives to enhance business performance, customer satisfaction, and team culture, embracing change and cultivating a positive mindset
  • Led and coached a high-performing, cross-functional team (marketing, insights, IDS sales and customer service), fostering collaboration and exceeding KPIs (new sales channel +2%MS)
  • Drove customer experience improvements by aligning product and service teams, resulting in increased efficiency and satisfaction
  • Forged strategic partnerships with key stakeholders (other Pharma and government), delivering growth and profitability

Product Manager Insulin Delivery Systems

Roche Diagnostics
04.2010 - 01.2012
  • Led the successful launch of the Accu-Chek Combo insulin pump and the blood Glucose Monitoring marketing strategy, driving significant growth in the HCP channel (exceeded forecast)
  • Developed and executed a train-the-trainer program to educate healthcare providers and grow diabetes management solutions
  • Spearheaded the roll out of a diabetes management software, maximizing the value of 6/10 key accounts and laying the foundation for new business models

Product Manager Vaccines

Sanofi Pasteur MSD
12.2006 - 03.2010
  • Led the launch of Gardasil, achieving reimbursement within 1st year of launch (a milestone typically reached in two years)
  • Led an impactful awareness campaign on the value of HPV vaccination, positioning GARDASIL as a cornerstone of HPV prevention
  • Drove adoption and advocacy, engaging key stakeholders (media, payors, and TAEs) and supporting field teams
  • Partnered with medical and communications to overcome significant market challenges and competition

Key Account Manager

Actelion Pharmaceuticals
11.2004 - 11.2006
  • Developed and executed account-specific strategies to increase product reach and improve patient access across managed accounts (+20% increase in sales)
  • Built strong relationships with healthcare providers and key opinion leaders, serving as a trusted resource for scientific and clinical insights
  • Advocated for product inclusion on formularies and treatment guidelines, delivering evidence-based presentations on clinical and economic value

Medical Representative

Shire Pharmaceuticals
05.2003 - 09.2004
  • Successfully promoted key portfolio assets in diverse therapeutic areas, driving market share growth and exceeding sales targets (top performer for cash growth)

Scientist Project Manager

AHVLA
04.2001 - 05.2002
  • Led the development of a PCR assay for Brucella detection, supporting UK biosecurity efforts to contain the foot and mouth outbreak at Animal Health and Veterinary Laboratories Agency

Education

Master of Science - Industrial Biotechnology

John Moores University
United Kindgom

Bachelor of Science - Genetics

Liverpool University
United Kingdom

Skills

    Cross-functional Leadership Strategic Planning & Execution Operational Excellence Commercialization Launch excellence Stakeholder Management & Relationship Building Communication & Influencing Data-driven strategies Integrated Customer Experience Digital Strategy Enterprize mindset Systems Thinking Innovation Visionary Portfolio Management Business Development Market Access Business case evaluation Budgeting & Forecasting People Management Change management Account & Sales Management Project & Program Management Healthcare Industry Expertise

Accomplishments

Recognized for


Strategic planning and launch excellence- 4 assets/ multiple indications (Roche pharma)


Commercial effectiveness and operational excellence (0.8bn savings) (Roche Diagnostics)


Change management and growth strategies- 2% MS growth (Roche Diagnostics)


Product Launch of the year- marketing award (Sanofi Pasteur MSD)


“Meet at the Top” Performance Award- 20% ++ sales growth in GR and Cyprus (Actelion)


Top performer for cash growth (Shire)


Significant contribution to the management of a healthcare crisis (HAVLA/APHA)

Languages

English
Bilingual or Proficient (C2)
Greek
Bilingual or Proficient (C2)
German
Beginner (A1)

Timeline

Global Marketing Leader, Global Product Strategy

Hoffmann-La Roche
08.2018 - Current

Regional Business Leader

Roche Diagnostics
06.2013 - 07.2018

Head of Marketing and Services

Roche Diagnostics
02.2012 - 05.2013

Product Manager Insulin Delivery Systems

Roche Diagnostics
04.2010 - 01.2012

Product Manager Vaccines

Sanofi Pasteur MSD
12.2006 - 03.2010

Key Account Manager

Actelion Pharmaceuticals
11.2004 - 11.2006

Medical Representative

Shire Pharmaceuticals
05.2003 - 09.2004

Scientist Project Manager

AHVLA
04.2001 - 05.2002

Master of Science - Industrial Biotechnology

John Moores University

Bachelor of Science - Genetics

Liverpool University

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Konstantina Patrikiou