Proactive marketing professional adept at working remotely with a proven track record of driving growth and increasing profits. An articulate and driven leader with high energy and an engaging personality. Expert in developing innovative remote marketing campaigns, implementing and tracking sales and marketing strategies to promote brand products. Excel at fostering virtual team collaboration, achieving business objectives, and optimizing personnel performance.
Hi, I’m
Kristen Duncombe
Nassau
Summary
Overview
11
years of professional experience
1
Certification
Work History
ORG Bahamas
Marketing & Communication Executive
06.2023 - Current
Job overview
- Wrote engaging and successful marketing, advertising, and website copy.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Wrote content for press releases, website and social media campaigns.
- Coordinated and directed public relations activities to align with corporate strategic goals.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Oversaw website copy and social media platforms.
- Created and managed budgets to maximize brand reach and engagement.
- Developed and executed branding campaigns to educate target audiences
- Trained and guided team members to maintain high productivity and performance metrics.
- Networked with industry professionals from different companies and partner agencies to discover unprecedented marketing solutions.
- Utilized working knowledge of Google and SEO analytics to optimize content discoverability.
Bahamian Brewery
Brand Manager, Sands Beer
03.2021 - 08.2021
Job overview
- Developed innovative marketing campaigns based on key objectives.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Motivated team members to continuous improvement in promoting and selling target products.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Prepared key accounts for vital market surveys, securing multiple product displays in main locations.
- Designed and implemented promotional events with clients to boost brand awareness in target territories.
- Increased Sales by 25% in 6 month period
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Researched and identified new opportunities for product and brand development.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Commonwealth Brewery
Brand Representative
12.2018 - 03.2021
Job overview
- Communicated product value, quality and style to educate and entice potential customers.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Provided customer service using extensive knowledge of wines and spirits.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
- Executed brand activations to standards and with professionalism.
- Prepared and administered annual budget of $250,000+.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading Industry partners. ( Stoli, Stansfeld Scott, WEBB banks, Remy Cointreau, Moet Hennessy)
BabySwim Instructions
Marketing Communications Manager
06.2017 - 03.2018
Job overview
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Coached executives on key talking points and communication strategies for different audiences.
- Developed, utilized and reviewed yearly customer satisfaction surveys.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Worked with public relations team to launch and update company social media profiles, website and blog.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
VineGarden
Administrative Assistant
03.2015 - 08.2017
Job overview
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors, 100 call per day.
- Executed record filing system to improve document organization and management.
- Scheduled office meetings and client appointments for staff teams.
- Sorted and distributed office mail and recorded incoming shipments for corporate records.
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Coached new employees on administrative procedures, company policies and performance standards.
- Supported room reservations, agenda preparation and calendar maintenance for programs, meetings and events.
Cafe Des Stagaires
Assistant Manager
02.2014 - 02.2015
Job overview
- Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Monitored security and handled incidents calmly.
- Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.
- Mentored sales team, of 10, in applying effective sales techniques and delivering top-notch customer service.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Planned team-building exercises to increase employee performance and job satisfaction.
Collective Concepts
Senior Marketing Intern
01.2013 - 12.2014
Job overview
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Contributed to mock-ups, email campaigns and social media content.
- Planned and executed internal and external marketing events, 10 per year.
- Shadowed professionals in different situations to increase marketing knowledge.
- Responded to email and social media messages according to prescribed policies.
- Created proposals and organized pursuit documentation to support marketing staff.
- Worked with vendors to complete projects according to schedule and specifications.
Education
Raffles College of Art & Design Shanghai China
Bachelor of Arts from Marketing Management And Research
06.2016
University Overview
Donghua University Shanghai China
Bachelor of Arts from Business Administration And Management
06.2014
University Overview
Berkeley CollegeNew York, NY
Associate of Arts from Accounting And Business Management
12.2009
University Overview
Skills
- Cross-Departmental Alignment
- Campaign Performance Tracking
- Demand Generation
- Marketing Program Management
- Google Analytics
- Microsoft SharePoint
- Marketing Strategy Development
- Product Development Budgeting
- Strategic Planning and Alignment
- Services Promotion
- Team Recruiting and Hiring
- Product Management and Branding
- Brand Development and Marketing
- Retail Knowledge
- Print Media Design
- Campaign Planning
- Sales Tracking
- Partnership Monitoring
- proficient in remote work platforms & tools
- excellent written and verbal communication
- strong time management and organizational skills
- self- motivated & disciplined
- proactive and results oriented
- high adaptability and flexibility
- proficient in virtual meetings and project management tools
- experienced in remote customer service and support
- comfortable working in different time zones
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Timeline
Marketing & Communication Executive
ORG Bahamas
06.2023 - Current
Brand Manager, Sands Beer
Bahamian Brewery
03.2021 - 08.2021
Brand Representative
Commonwealth Brewery
12.2018 - 03.2021
Marketing Communications Manager
BabySwim Instructions
06.2017 - 03.2018
Administrative Assistant
VineGarden
03.2015 - 08.2017
Assistant Manager
Cafe Des Stagaires
02.2014 - 02.2015
Senior Marketing Intern
Collective Concepts
01.2013 - 12.2014
- ABE Business Management Level 4, Nations School of Business - 2020
- Leadership and Emotional Intelligence, Coursera, 2020
- Science of Well-Being, Coursera, 2020
Raffles College of Art & Design
Bachelor of Arts from Marketing Management And Research
Donghua University
Bachelor of Arts from Business Administration And Management
Berkeley College
Associate of Arts from Accounting And Business Management
Languages
Chinese (Mandarin)
Upper intermediate
B2
French
Elementary
A1
References
References
Denise Cooper Louis
Senior Mistress at Aquinas College
242 357 4664
Pastor Rev. Vanrick Beresford
Georgetown,Guyana.
vanrickberesford77@gmail.com
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