Raffaella Mora
Bedizzole
Summary
Currently working as a Freelance Digital Marketing and Communications Strategist, PR Manager, and Product Marketing Manager, my mission is to lead, execute, and experiment with all digital marketing activities to drive my clients' growth. My clients are mostly midsize and large companies operating in the IT, software, and innovation in life science and digital healthcare field.
Before working as a Marketer, was a Freelancer Journalist, Writer, and Copywriter, focused on writing and reporting stories about pretty much everything. Right after high school, I worked for five years in banking and financial advisory.
Growth Marketing and Digital enthusiast, music and theatre passionate, entrepreneurial style.
Overview
17
17
years of professional experience
1
1
Certification
Work History
PR Manager | Product Marketing Manager
Antares Vision Group
05.2022 - Current
- Increased brand awareness by developing and implementing strategic public relations campaigns.
- Secured media coverage for the Group through targeted press releases and media pitches.
- Managed crisis communications, mitigating potential damage to company reputation.
- Developed contents for variety of topics, industries, and channels (blog, newsletters, marketing campaigns, website, brochures, video script and storyboard).
- Increased Medication Management Platform (Digital Healthcare Dept.) awareness by developing and executing targeted marketing campaigns.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Successfully cooperated with cross-functional teams on go-to-market strategies.
Digital Marketing & Communications Strategist
Freelancer
01.2012 - Current
- Enhanced brand visibility by developing and executing comprehensive communications strategies.
- Increased audience engagement with targeted content creation for various platforms.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- As Marketing Manager at WeKloud (sms and email marketing platform development)t, contributed to the company's growth until its exit to Rdcom, which then I assisted during the transition phase for the acquisition of working processes and the establishment of the Marketing and Communications department.
- Coordinated the Software Development Department of
WeKloud: supervision of product roadmap, digital project management, briefs for plugin development and software updates, market analyses to study competitor's innovations. - Specialized in funnel marketing to support companies in identifying buyer personas and defining the sales pipeline.
- As a Business Coach, I trained more than 1,000 people.
- Experienced in Content Management, PR, Press Office, Social Media Marketing, SEO, SEM, Email and Sms marketing, Training, Copywriting.
Journalist | Copywriter
Freelancer
01.2007 - 01.2015
- Researched and gathered information to develop accurate and credible stories.
- Wrote, edited and produced stories for Internet and digital channels.
- Maintained up-to-date knowledge of current events and industry trends.
- Collaborated with editors and other journalists to create compelling content.
- Projected and crafted web content, brochures, lead magnets, sales letters, materials for trade fair events, and information packages for new hires/new customers.
- Journalist for newspapers and magazines, both online and printed.
Education
Master in Digital Marketing & Communications - Marketing, Communications, Digital Media
Il Sole 24 Ore Business School
Milan, Italy03.2015
Bachelor of Arts - Communications
Università Degli Studi Di Verona
Verona, Italy10.2008
Certification
- Registered Journalist
- Google_
- Google Ads Research
- Google Ads Display
- Google Ads Video
- Google Ads Shopping
- Google Analytics: Individual Advanced
- Google Data Studio
- Google Tag Manager
Languages
Italian
English
Advanced (C1)
German
Intermediate (B1)
Timeline
PR Manager | Product Marketing Manager
Antares Vision Group
05.2022 - Current
Digital Marketing & Communications Strategist
Freelancer
01.2012 - Current
Journalist | Copywriter
Freelancer
01.2007 - 01.2015
Master in Digital Marketing & Communications - Marketing, Communications, Digital Media
Il Sole 24 Ore Business School
Bachelor of Arts - Communications
Università Degli Studi Di Verona
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