Romano Johnson
Nassau, New Providence
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Independent, self motivated, team player, characterized by an aggressive nature to accomplish goals. Able to encourage and inspire those under my responsibility. Maintains a professional and compose demeanour in high-pressured situations.
Overview
24
24
years of professional experience
Work History
Business & Brand Manager
Asa H. Pritchard Ltd
11.2008 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Researched and identified new opportunities for product and brand development.
- Created and managed budgets to maximize brand reach and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Organized and delivered training sessions for new product content and technological advancements.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Owner/Operator
LY Convenience Store
01.2006 - 11.2008
- Managed day-to-day business operations.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Assessed income and expenses and adapted plans to improve profit levels.
- Developed business plan, processes and procedures to provide superior Product and Service to customers.
- Trained and motivated employees to perform daily business functions.
- Prepared annual budgets with controls to prevent overages.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Store Manager
Super Value Foods StoresLtd
09.2002 - 12.2005
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Approved regular payroll submissions for employees.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Trained new employees on proper protocols and customer service standards.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Senior Sales Representative
Asa H. Pritchard Ltd
12.1999 - 09.2002
- Continually navigated issues and solved complex strategy problems affecting sales growth and business direction.
- Increased customer satisfaction ratings by successfully resolving challenges.
- Overcame various obstacles and closed sales on tough deals using strong negotiation and persuasion skills.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
Education
High School Diploma -
South Andros Secondary School
South Andros, Bahamas06.1997
Skills
- Research
- Networking
- Cultural Awareness
- Computer Skills, microsoft
- Flexible and Adaptable
- Customer Relations
- Dependable and Responsible
- Organization and Time Management
- Problem Resolution
- Fluent in [Language]
Chess, Listening to Audio Books
During my free time in the evening, I enjoy play online chess, at chess.com, i maintain a online chess rating of 1300.
during my morning exercise and on my commutes, i enjoy listening to audio books. My favorite books are safe help books such as Business & Career books, such as The Human Nature, How to win friends and influence people, the 7 habits of highly effective people, and The complete strategy collection. I also enjoy all the works of John Steinbeck.
During my free time in the evening, I enjoy playing online chess; at chess.com, I maintain an online chess rating of 1300.
During my morning exercise and on my commutes, I enjoy listening to audiobooks. My favorite books are Self Help/ Business & Career, such as The Laws of Human Nature, How to Win Friends and Influence People, The 7 Habits of Highly Effective People, and The Complete Strategy Collection. I also enjoy all the works of John Steinbeck.
Timeline
Business & Brand Manager
Asa H. Pritchard Ltd
11.2008 - Current
Owner/Operator
LY Convenience Store
01.2006 - 11.2008
Store Manager
Super Value Foods StoresLtd
09.2002 - 12.2005
Senior Sales Representative
Asa H. Pritchard Ltd
12.1999 - 09.2002
High School Diploma -
South Andros Secondary School
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